About

Hi there! I'm Virginia (or Ginny) and I'm a Senior Product Content Strategist at Shopify.

Before I made the move to product content, I spent most of my days improving information architecture for government websites. At Shopify, I plan and create interface content for merchants and customers around the world. I also help grow the product content team's content and information architecture skills.

Recent work
Shopify, Product content strategy, 2015-present
Justice Canada, Intranet redesign, 2013-2015
CIPO, Web usability testing, 2014
CRTC, Online complaint process redesign, 2014

Recent talks
Architecting for simplicity and meaning, IA Summit, May 2016

Education
Master of Library and Information Science, University of Western Ontario, 2012
BA (Hons.), English Language and Literature, Queen's University, 2009

Certification
UX Certification, Nielsen Norman Group
Change Management Certification, Prosci
Certified Information Professional, AIIM International

English